SproutLoud leveraged API integrations using the Curity Identity Server, allowing them to create a common identity platform

SproutLoud leveraged API integrations using the Curity Identity Server, allowing them to create a common identity platform

SproutLoud is a leading SaaS-based through-channel marketing automation platform that provides software, service, and solutions designed to increase brand sales through partners in local markets. SproutLoud's advanced marketing automation technology simplifies every aspect of local marketing, from start to finish, and delivers comprehensive analytics to show ROI on individual tactics and campaigns, including overall partner engagement and platform usage. SproutLoud helps its brand clients respond to rapidly changing market conditions in real time with data-driven decisions.

Challenges

SproutLoud works with many national brands which have industry-specific requirements for security and data exchange. Initially, integrations with clients and partners were made through a set of multiple APIs with no central management. However, different use cases required the development of many custom solutions while the authorization of APIs started to become cumbersome.

SproutLoud found themselves in need of an effective and secure solution that would allow them to successfully integrate with their customers, authorize API access, and save time and resources on developing custom solutions.

Solution

Realizing these challenges, SproutLoud started looking into ways of solving them. This is how the team has come to consider using a third-party IdP that would allow for easier integrations and secure authentication.

The main requirements for the solution were:

  • OAuth-based
  • Many authentication flows and methods
  • High flexibility and customization options.

After careful research and consideration of both SaaS and self-managed solutions, SproutLoud found Curity. The key reasons the Curity Identity Server was the final choice, was that it is based on established security standards, the support of multiple flows, and the flat pricing plan. This made SproutLoud trust it will be a solution that fits their needs in the long term. The flexibility and scalability of the Curity product allowed them to start small and slowly build up to where they wanted to be.

Results

With the new service, SproutLoud’s customers and partners now have an even more secure login experience. In addition, not having to build a solution themselves has allowed the team to concentrate on delivering value to their business offering. SproutLoud are certain that the Curity Identity Server, with its support of different flows and broad customization options, is helping them create a common identity platform, adding consistency, leveling up security, and further improving the user experience.

The Curity Identity Server is really intuitive and it allowed us to move with deployment and implementation really fast.

Jorge Tite

We have made a good choice. The Curity Identity Server is helping us to address the challenges that we had and proved to be a flexible and secure solution.

Jorge Tite - VP of Software Development at SproutLoud

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