Innovation Insight for Customer and Partner Identity and Access Management
There is a significant change coming to the traditional centralized identity paradigm.
Planning successful Customer or Partner Identity and Access projects can be a challenge for IAM professionals. This Gartner report recommends that organizations build a solid foundation for Customer Identity and Access Management (CIAM) and Partner Identity and Access Management (PIAM) projects by investigating and understanding the unique requirements for both use cases, and addressing each as a unique and discrete initiative in an IAM program.
In particular, PIAM (often also referred to as B2B or B2C) use cases require tools that accommodate delegated administration and complex authorization patterns through API interactions, and to support multiple personas within partner and vendor user constituencies.
Download your complimentary copy of the report, courtesy of Curity, and explore the latest trends and technologies shaping CIAM and PIAM strategies.
Curity is recognized as a Representative Provider in this report which recognizes the specialized capabilities required for CIAM and PIAM projects that may not be met by larger AM vendors that specialize in CIAM and PIAM use cases.

Gartner, Innovation Insight for Customer and Partner Identity and Access Management/Michael Kelley, Abhyuday Data, Akif Khan, Nathan Harris, 28 April 2025.
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